Marketing Manager - Biotechnology Company (Japan)
Location: Japan
Industry: Biotechnology Equipment, Services, and Consumables
Company Type: Global Leader in Biotechnology
Are you ready to make a significant impact in the biotechnology industry? Our client, a rapidly expanding player in the biotechnology equipment, service, and consumables sector, is looking for a highly skilled and innovative Marketing Manager to lead their growth in Japan.
This is a fantastic opportunity to join a forward-thinking, globally recognized company at a pivotal time in their expansion. As the Marketing Manager, you'll play a critical role in shaping and executing marketing strategies that will enhance brand visibility, drive customer engagement, and support business growth in one of the most dynamic biotechnology markets in the world.
Key Responsibilities:
- Strategy Development: Lead the creation and execution of marketing strategies to promote the company's product lines, services, and solutions to a wide range of stakeholders, including research institutions, healthcare providers, and industry professionals.
- Brand Awareness: Drive brand awareness and positioning in the Japanese market through targeted marketing campaigns, digital channels, and industry events.
- Market Research: Conduct in-depth market research to understand customer needs, industry trends, and competitor landscape in Japan, providing actionable insights for the business.
- Product Launches: Collaborate with cross-functional teams to plan and execute successful product launches that resonate with local customers and maximize market adoption.
- Digital Marketing: Leverage online marketing channels, including social media, SEO, email, and content marketing, to drive leads and business opportunities.
- Collaboration & Leadership: Work closely with sales, product, and R&D teams to align marketing efforts with business objectives and ensure a cohesive, integrated approach.
Key Qualifications:
- Experience: Minimum of 5 years of marketing experience in the biotechnology, or life sciences industry. Experience in a B2B environment is a plus.
- Product: Expertise in NGS, sequencing products is a must
- Cultural Fluency: Deep understanding of the Japanese market, including language fluency (Japanese required) and cultural nuances that drive business success.
- Leadership Skills: Proven ability to lead and manage marketing teams, collaborate across departments, and drive projects to successful execution.
- Strategic Thinking: Strong analytical and strategic thinking skills, with the ability to develop and execute data-driven marketing plans.
- Digital Savvy: Experience in digital marketing, including SEO, SEM, content marketing, and social media.
- Communication: Exceptional verbal and written communication skills in both Japanese and English.
Apply now with your resume for a conversation about the compan
