Our client is a diagnostic start-up dedicated to revolutionizing healthcare through innovative Laboratory Developed Tests (LDTs) and other diagnostic and therapeutic solutions. Our mission is to enhance patient outcomes by providing accurate, timely, and accessible diagnostic information.
The VP of Market Access will be responsible for developing and executing market access strategies to maximize product access and reimbursement. This role involves creating pricing and contracting strategies, collaborating with cross-functional teams, and advocating for policies that ensure the attainment of market access business objectives. This role requires a deep understanding of the diagnostics landscape, with a particular focus on LDT's.
Key Responsibilities
- Develop and implement market access strategies to maximize product access and reimbursement.
- Establish and maintain relationships with key payers, healthcare providers, and stakeholders to facilitate reimbursement and market entry.
- Create specific market segment pricing and contracting strategies.
- Collaborate with cross-functional teams to drive initiatives and advocate for policies.
- Monitor trends in reimbursement and health policy that affect the organization's products and markets.
- Oversee the design, development, and implementation of an integrated marketing strategy.
- Ensure the delivery of a strong product value proposition with the end user in mind.
- Manage a departmental function within a broader corporate function, developing major goals to support broad functional objectives.
- Approve policies developed within various sub-functions and departments.
Qualifications
- Minimum of 10 years of experience in market access, reimbursement, or related roles within the diagnostics or healthcare industry, with a specific focus on LDT products.
- Expertise in a start-up/pre-launch environment.
- Proven experience in leading and developing high-performing teams.
- Strong strategic thinking and problem-solving skills, with a track record of successfully executing market access strategies.
- Excellent communication and negotiation skills, with the ability to influence key stakeholders.
- Advanced degree in business, healthcare, or a related field is preferred.
